In December 2019, three friends realized that in a world with fewer and fewer ties, there was an opportunity for another piece of clothing to take its place in prominence.

Tired of a world of blue and black socks, João, Miguel and Gonçalo dedicated themselves to create a brand that would help socks achieve the relevance they deserve.

The enthusiasm in achieving this objective gained value when they realized that they could do it in a sustainable way and showing the best of Portugal , not only through colors, designs and patterns, but also through the recognized quality of Portuguese production.

Using certified organic cotton and promoting sustainable practices throughout the production process, as well as environmental awareness initiatives, we believe that we can fulfill our role in the sustainability of the planet.

This is how each pair of CHULÉ socks is born: ORIGINAL, PORTUGUESE and SUSTAINABLE.