On December 2019, three friends realized that in a world with fewer and fewer ties, the opportunity arose for another piece of clothing to take its prominent position.
Bored of a world with only blue and black socks, they challenged themselves by creating a brand that would help Socks achieve the relevance they deserved.
The enthusiasm to reach this goal gained value when they realized that it could be done in a sustainable way while presenting the best of Portugal, not only through colors, designs and patterns, but also through the recognized quality of Portuguese production.
Using certified organic cotton and promoting sustainable practices throughout the production process, as well as environmental awareness initiatives, we believe that we can fulfill our role in the sustainability of the planet.
This is how each pair of CHULÉ socks is created: ORIGINAL, PORTUGUESE and SUSTAINABLE.
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