CHULÉ was born from the willingness of three friends to show the best of Portugal through an accessory that, more and more, is widely desired. “Socks are the new ties” is the slogan that guides us since the very beginning, in December 2019, and inspires us in making an accessory that is usually conservative in something different and original.
The concept started to gain shape when besides the idea of bringing colour and fun to who wears a pair of CHULÉ socks, we associated the brand to a subject that is becoming more relevant nowadays: Sustainability. All our socks are produced with certified Organic Cotton and all our packages are environmental friendly, contributing in this way for a more sustainable growth of the brand. In order to consolidate our concept, CHULÉ defined that all of its products would be made in Portugal, since the conception of each design to the production of the socks and packages.
CHULÉ - the portuguese socks
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